New Look, Same Heart: Announcing Our Soft Rebrand

We’ve been busy behind the scenes. Not just making games, but refreshing how we show up to the world. Today, we’re excited to share our new logo and completely redesigned website. This soft rebrand brings our identity in line with where Bontemps Games is now, and where we’re heading next.

We’re still the same indie game studio you know. Just with a sharper look and a smoother experience for anyone visiting us online.

Why the Soft Rebrand?

‍Since we launched While the Iron’s Hot, a lot has changed. We’ve grown as a team, refined our creative direction, and started shaping the future of our studio. But our branding hadn’t kept up.

This update is our way of catching up with ourselves. Our mission hasn’t changed: we make good, unique games with heart and a dash of humor. Whether it’s a cozy RPG or something completely offbeat, we want our identity to reflect that same spirit—one that’s thoughtful, playful, and just a little weird in all the right ways.

A Fresh Visual Identity

‍Our new logo is simpler, more flexible, and built to work everywhere. It keeps the friendly tone of our old branding, but adds a bit more clarity and professionalism. Whether it’s on a Steam page, a trailer, or a hoodie, it just feels a lot better to us!

The redesigned website was built with two clear goals in mind: to better express who we are as a studio, and to let our games speak for themselves. The new site keeps the Bontemps identity present but gives each game the space to show off its own personality. Every project we create has its own tone, world, and style, and we wanted a platform that highlights that uniqueness while still feeling cohesive.

We also took the opportunity to make the site faster, easier to navigate, and more flexible as we continue to grow. One of the biggest additions is our new News section, where we’ll be posting longer-form content about our game design process, development challenges, and creative decisions. Whether you're a player curious about how our games come together or a fellow developer looking for insight, we hope the blog becomes a valuable space to explore.

Preparing for What’s Next

‍This soft rebrand isn’t just about appearances. It’s part of a larger shift as we get ready to announce something new.We’ve been quietly working on our next project. It’s been cooking in the dark for a while, and we’re almost ready to talk about it. Updating our look and feel was a key step in getting ready to share what’s coming. We’ll have more to reveal very soon.

Shoutout to French Fry Studio!

‍All this happened thanks to French Fry Studio. From the logo to the website, they helped us refine our identity and create something that feels truly us. If you’re an indie team looking to refresh your brand or build a website that actually works, we highly recommend them.

Thanks for being part of this journey. We'll have more to share soon, so stay tuned!